{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of deluxe brand names drive direct exposure with social media sites advertising and marketing, celeb partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't transformed much in years; it does not have TikTok, and